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From The Desk of The Chair: Celebrating 20 Years and Looking Forward!

Excerpts- for full message, click here

Dear members, partners and friends,

Our council turned 20! It is a significant milestone in the life of any organisation, an occasion to celebrate, reflect on the past as well as lessons learned and to look forward to the future.

The PBC was established under the initiative of the then Philippine Ambassador to the UAE, Amable Aguiluz III, in April 2001 dedicated to promoting and improving the UAE-Philippines relations and the development of bilateral trade.

Our council is continuously evolving, this year, as part of good governance, we are reviewing again our Constitution and Bylaws to ensure that they embody the PBC’s goals, activities and operations. We are also revamping the website to give it a fresh and modern look. Likewise, we are creating more subcommittees and programmes and  have initiated process improvement to make our council more efficient.

Looking forward, we will continue to review our council’s strategic objectives, strengthen and nurture our relationship with you and continue to build our council’s legitimacy ensuring that its programmes and services have a tangible impact on you and the rest of the Filipino community we serve, remaining true to the PBC-DNE’s mantra – connecting people, bridging businesses.

Mabuhay ang PBC-DNE at Mabuhay ho tayong lahat!

Maraming salamat ho and stay safe.

Warmest regards,

Bobbie Carella


We will celebrate PBC-DNE’s 20th birthday with a physical event as soon as possible!

Learn more about your council, do explore our website, please -

NewsBiz This Edition.

Ramadan Mubarak to all our members and partners. 

This April as we celebrate our 20th year anniversary, we invite members and partners to look over and join our upcoming events; TEC, Divisoria and GenBiz.  

Our warmest congratulations to the latest PBC-DNE sub-committee, The League of Food and Beverage Entrepreneurs, and our best wishes to the newly elected officers! visit LFBE page.  

Lastly, we are strong advocates of learning, and we strive to bring to our business community, talented and successful professionals and experts to cultivate our talent and skills. It is never too late to learn.  See you on our next issue!


1. Message: Chairwoman Bobbie Carella

2. Upcoming Events:

  • The Executive Club - Members Meeting
  • GenBiz 2.0
  • Divisoria

3. Corporate Members In Focus:

  • Prime Group
  • The SandBox ME

4. Past event:

  • Filipino Restaurateurs Meeting
5. Have Fun & Win


The Executive Club Members Meeting 


4:00 - 8:30 PM

May 20, Thursday

Inviting members and newcomers to join the next TEC session at the Radisson Blue Hotel, Deira.

Visit our TEC page to know more and don't forget to click to register!

Click to Register

GenBiz 2.0 

Genbiz 2.0 is an eight-week online program that will start from May 8, 2021, to July 9, 2021.  

This program is transformational, experiential, and highly interactive that ensures quality results for the participants. Again, we are targeting Global Filipinos that already have businesses and seek guidance and assistance from fellow seasoned Filipino business owners or industry practitioners to push and further grow their business.

Speakers - more will be added upon confirmation.

  • Mr. Josiah Go, most awarded business educator in the Philippines and a successful entrepreneur. 
  • Dr. Ben Lebig Jr., the founder of Rakville International
  • Ms Charmaine Yalong, Commercial Attache, DTI, Dubai

Seats are limited, and we encourage you to submit your application as soon as possible. 

Application Link
Watch  Tatak Pinoy interview for more information about GenBiz 2.0

Find out more about GenBiz 1 here. 


Divisoria is a platform for Filipinos practicing social media selling, to do commercial activities, undertake mentorship from PBC-DNE and be part of a support network.


June - members training

October - flea market/outdoor bazaar start

To know more, visit our Divisoria page for further details or click below to register.

Register for Screening


Prime Group of Companies

The leading organization in quality, compliance and growth

Prime Group, headquartered in Dubai, is a leading quality and compliance solutions provider in Asia, Middle East and North Africa.

With more than 600 staff members spread across our subsidiaries in the UAE, Philippines, Japan and India, we take pride in our large pool of experienced, competent and highly qualified professionals in the fields of testing, inspection, certification, training, facilities management, trading and research & study.

SandBox is the largest Filipino owned importer and distributor of food and grocery products in the Middle East.  We are the exclusive authorized distributor of globally recognized brands such as Delimondo® and Arce Dairy®.

For sub-distributors, retail stores and restaurants, we offer outstanding Philippine made food products and grocery items that have universal appeal.

For manufacturers, we offer distribution and marketing services, providing brands with instant global reach through our widespread international sales network.

04 887 8747

312 Arenco Offices 4, Dubai Investment Park 1, Dubai UAE


Filipino Restaurateurs Meeting 

The 1st official meeting of the PBC-LFBE was attended by 22 representatives of food and beverage enterprises in the UAE. Topics discussed include membership benefits and responsibilities, vision and mission statements, initial projects, and the election of officers.  


1. Chairman - Ms. Gina Valbuena, Kubyertos Cuisine

2. Vice Chairman - Mr. Rolly Brucales, Off the Hook Seafood Restaurant

3. Secretary - Ms. Divina Jimenez, Joy Bubble Coffee Shop

4. Treasurer - Ms. Christine Galang, Zutto Suki Ramen

5. Memberships - Mr. Albert Opena, OunceDXB

For more details and how to join, please visit our LFBE page.


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